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Cruise it All

There's so much included on a Disney cruise, will you dare to do it all?

The hefty price tag attached on a Disney cruise can be daunting, but almost everything comes with it! In this campaign we showed potential guests just how much they get when sailing with us, and how it differs from other cruise lines. Of course, Disney is the only cruise with fireworks at sea and Character appearances, but did you know you get a barbecue lunch at our private island and much, much more?

Dare to Do it All

The magic on a Disney cruise is plentiful for children and adults alike. While special experiences may cost extra, you can sip, snack, splash and scream on your vacation, for no additional fee!


Disney Cruise Line's social media joined the Cruise it All fun as well! This short form video's cheerful animations and upbeat music captivated our audiences on social media.


Disney travel advisors used traditional print media to entice potential-guests in their offices

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